How to stand out in a crowded market with Iris Saar Isaacs

The Bottom Line PodcastLegalHuman Resources
Written By Alexander Spencer

Iris Saar Isaacs is the Designer and Creative Director at inSync Design. inSync Design is an award-winning jewellery brand creating high-quality Australian-made, contemporary jewellery that is unique, timeless and affordable from their studio in Melbourne.

In this episode, Iris gets candid about her journey of founding and growing her business and how she makes inSync Design stand out in the market. She discusses how she pivoted from wholesale to online retail during the pandemic, how she scaled her business internationally, and the importance of pricing, marketing, and exclusivity for fellow creatives and aspiring business owners.

Key lessons from the podcast

  • Pivoting Can Save Your Business – Iris shares how shifting from wholesale to online retail during the pandemic ensured inSync Design’s survival and growth.

  • Exclusivity Adds Value – Maintaining exclusivity in designs and distribution can strengthen brand positioning and perceived value.

  • Pricing Reflects Your Worth – Setting the right price is crucial for profitability and brand identity, especially for creative businesses.

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