Payments

Two brothers, one necktie, and a frustrated shopping experience sparked what would become one of Australia’s most distinctive men’s formalwear brands. Fourteen years later, OTAA has served over 400,000 customers globally—bootstrapped, profitable, and unapologetically different. This is the story of how Fameez and Shaheen Harun turned a neglected niche into a cult brand by rejecting convention, embracing humour, and building a business that could scale without losing control.

Dawid Naude is the founder of Pathfindr, an advisory firm that helps other businesses achieve real results with AI.

In this episode, Dawid gives real-world examples of how businesses, from large corporations to independent real estate agencies, are leveraging AI with off-the-shelf tools, including voice agents.