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5 Surprising Truths About Small Business Growth in the AI Age
Discover 5 counter-intuitive small business growth strategies for 2025. Learn how AI search, authentic content, and customer data can transform your Australian business.
Balancing strategy and creativity in your marketing
OnThe Bottom Line with Alexander Spencer, creative director and political advertising expert Dee Madigan shared the story behind the creation of Campaign Edge. A decade ago, she identified a clear market gap—too many organisations with good intentions were relying on agencies that lacked real marketing expertise.
Why Corporate Events Matter: The Strategic Advantage Every Business Needs
Corporate events offer an unmatched opportunity to showcase your business identity in a live, engaging format. Unlike social media or email campaigns, events allow your audience—clients, partners, stakeholders—to experience your brand in real-time.
5 Steps To Attract The Right Customers For Your Business
When attracting customers to your business, it may be tempting to spread the word far and wide to increase the likelihood of sales. Although, this is often a poor strategy as not all customers are the right fit …
Our Resources
A library of downloadable documents and checklists.
CHECKLIST2025 Private Client Tax Checklist
Make sure you don’t miss out on any deductions this tax time, with this helpful checklist
CHECKLIST2025 Year End Business Checklist
Make sure you don’t miss out on any deductions this tax time, with this helpful checklist
BUSINESS STRATEGYPrice Reduction
A calculation to show the increase in sales that is required to compensate for a price discounting policy.
BUSINESS STRATEGYPrice Increase
If you adopt a premium pricing strategy, the table in this resource shows the amount by which your sales would have to decline following a price increase, before the gross profit is reduced below its present level.
CHECKLIST2024 Rental Property Schedule
Ensure you have all of your documentation in order with this Rental Property Schedule.
CHECKLIST2025 Self-Managed Super Fund Checklist
Use this checklist to help you manage your fund and meet your SMSF obligations.